“TrueCar has made some onerous demands in its new contract negotiations with us that are unprecedented in my 45 years in business and are unconscionable and unacceptable. We cannot agree to them,” Jackson told Automotive News.
The nation’s largest auto dealer will stop using TrueCar’s lead generation at the end of this month, Automotive News is reporting.
The split is largely focused on the use of customer informationand contract demands. AutoNation CEO Mike Jackson didn’t mince words.
AutoNation has said they would back away from lead-generation services such as Cars.com and AutoTrader, but the dealer giant hasn’t yet moved away from those services.
AutoNation uses TrueCar at 226 of its 240 dealers nationwide.