Hyundai is aiming hard for the Millennial market with their trucklet, the Santa Cruz Crossover Truck Concept.
Power for this proposed four-door five-passenger “urban adventure” concept comes from a 2-liter turbodiesel producing 190 horsepower, 300 lb-ft of torque, and a fuel efficiency figure north of 30 mpg. The Santa Cruz’s HTRAC AWD system puts the power to the ground, though the transmission used to direct said power wasn’t mentioned.
Other features include: expandable bed; integrated tonneau cover; Brembo brake calipers; LED fog lamps; lens-free honeycomb headlamp projectors; tie-down cleats on the roof, wheel arches and bed rails; and a footprint comparable to a small crossover.
Hyundai states that the concept isn’t aimed at traditional truck buyers, instead choosing to pursue crossover and sedan buyers looking for a vehicle that’s truck-like, but better suited to city life. No word on whether or not the automaker will make the Santa Cruz a reality, however.